【D咖⑪】怎样的商业建筑才能符合时代特征，又能满足未来需求？
8月2-4日的上海DAF建筑表皮大会，主题为“城市更新”，分享的案例涉及历保建筑、商场外墙翻新、旧社区开发、旧工厂再开发、体育场更新升级等等。
今天跟着大福一起来认识一下分享美国圣塔莫尼卡购物中心和中粮北京大兴大悦春风里两个标志性城市更新项目的嘉宾：JERDE 副总裁、 业务拓展总监张鹤先生。
张鹤先生作为JERDE捷得建筑师事务所中国区业务拓展总监，在建筑行业拥有十余年的市场及业务拓展经验。他毕业于中国人民大学，并获得工商管理硕士学位。结合了技术背景与商业敏锐度，使其在推动公司业务增长和市场拓展方面表现尤为突出。
加入JERDE后他主要负责整个中国内地的业务拓展工作。在担任现职期间，成功带领团队开拓了多个重要项目，包括商业综合体、酒店办公和城市更新项目。
他以专业的拓展策略和优质的客户服务，建立并维系了与客户、合作伙伴及政府机构的良好关系，从而为公司赢得了多个重要合同。推动公司持续增长和行业领先地位。同时，他关注团队的培养与发展，通过建立高效的工作流程和激励机制，带领团队在竞争激烈的市场中脱颖而出。已成为公司不可或缺的核心力量。
As the Director of Business Development for China at JERDE, Zhang He has over ten years of experience in market and business development within the architecture industry. He graduated from Renmin University of China and holds an MBA degree. Combining technical expertise with business acumen, he excels in driving the company's business growth and market expansion.
Since joining JERDE, he has been primarily responsible for business development across Chinese mainland. During his tenure, he successfully led his team to secure several significant projects, including commercial complexes, hotel offices, and urban renewal projects.
With professional development strategies and excellent customer service, he has established and maintained strong relationships with clients, partners, and government agencies, securing numerous key contracts for the company. His efforts have driven the company's sustained growth and industry-leading position. Additionally, he focuses on team development, creating efficient workflows and incentive mechanisms, leading the team to stand out in a competitive market. He has become an indispensable core force within the company.
位于美国洛杉矶的圣塔莫尼卡购物中心商业综合体改造，秉持着以有机手法渲染商业设计的永恒城市规划理念，JERDE将项目的主要结构织入城市肌理。一个充满活力的公共空间，不仅仅只是一个购物中心，而是一个真正的城市中的街区。 此次更新的规划设计理念是将单一的购物中心改造成充满活力的公共空间。大手笔掀开了原来覆盖住整个项目的屋顶，使其自然形成露天公共街区商业空间，并通过有效地组织商业动线成功延续了在当地极富盛名的第三街商业步行大道，以加强周边街区城市中心聚集感。利用加入城市中常见的体量、材料和景观，与圣莫妮卡西海岸都市的自然配合。 Located in Los Angeles, USA, the Santa Monica Place commercial complex renovation adheres to JERDE's timeless urban planning philosophy of infusing commercial design with an organic approach. The primary structure of the project is woven into the city's fabric, creating a vibrant public space that is more than just a shopping center—it's a true urban neighborhood. The planning and design concept for this renovation is to transform a single shopping center into a dynamic public space. By removing the roof that originally covered the entire project, JERDE naturally created an open-air public street commercial space. The design effectively organizes the commercial flow, successfully extending the renowned Third Street Promenade, enhancing the sense of a central gathering place in the surrounding urban area. The renovation incorporates commonly seen volumes, materials, and landscapes of the city, harmoniously blending with the natural setting of Santa Monica's west coast metropolis. 随着北京大兴区城市化进程加速，产业发展蓬勃兴起，居民和就业人口集聚，原有的火神庙商业中心已承载不了周边居民的需求。JERDE坚持的“场所创造”理念，结合该区域高频日常生活需求，以餐饮、休闲、娱乐、社交、家庭、亲子等生活类业态和零售类业态为主，在满足消费者逐渐升级的物质和精神的需求的前提下，从“城市更新、塑造文化、复兴城区商业”等多维度，对火神庙商业中心进行了改造，打造出一个真正贴近生活的时尚生活中心。 项目原场地上的火神庙作为国家文物建筑被保留下来，至今，周边居民保持着定期来祈愿的传统，它寄托着人们的希望。JERDE将这一传统文化与“希望与光”的抽象概念相结合，并融入设计方案中。“灯笼”是传统文化中承载光明及指引希望的象征，为了沿袭这份独特的文化元素，JERDE的改造设计以“灯笼”为主题，这一设计留住了都市生活中的“人情味”和“烟火气”，如同火神庙带给人们一份寄托和希望一样。 As the urbanization process accelerates in Beijing's Daxing District, industrial development is thriving, and the population of residents and workers is rapidly increasing. The existing Huoshen Temple Commercial Center can no longer meet the needs of the surrounding residents. JERDE, adhering to the "Placemaking" concept, has transformed the Huoshen Temple Commercial Center, focusing on daily high-frequency needs of the area. The new design prioritizes dining, leisure, entertainment, social activities, family, and parent-child activities, as well as retail sectors, addressing the evolving material and spiritual needs of consumers. The renovation aims at urban renewal, cultural shaping, and the revitalization of the downtown commercial area, creating a truly life-oriented and stylish lifestyle center. The fire Temple on the original site of the project has been preserved as a national cultural relic building. Until now, the surrounding residents have maintained the tradition of praying regularly, which is the hope of people. JERDE combined this traditional culture with the abstract concept of "hope and light" and integrated it into the design scheme. "Lantern" is a symbol of light and hope in traditional culture. In order to follow this unique cultural element, JERDE's renovation design takes "lantern" as the theme. This design retains the "human touch" and "fireworks" in urban life, just like the fire temple brings people sustenance and hope.
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