DAF Guests :JERDE
As the Director of Business Development for China at JERDE, Zhang He has over ten years of experience in market and business development within the architecture industry. He graduated from Renmin University of China and holds an MBA degree. Combining technical expertise with business acumen, he excels in driving the company's business growth and market expansion.
Since joining JERDE, he has been primarily responsible for business development across Chinese mainland. During his tenure, he successfully led his team to secure several significant projects, including commercial complexes, hotel offices, and urban renewal projects.
With professional development strategies and excellent customer service, he has established and maintained strong relationships with clients, partners, and government agencies, securing numerous key contracts for the company. His efforts have driven the company's sustained growth and industry-leading position. Additionally, he focuses on team development, creating efficient workflows and incentive mechanisms, leading the team to stand out in a competitive market. He has become an indispensable core force within the company.
Santa Monica Place
Located in Los Angeles, USA, the Santa Monica Place commercial complex renovation adheres to JERDE's timeless urban planning philosophy of infusing commercial design with an organic approach. The primary structure of the project is woven into the city's fabric, creating a vibrant public space that is more than just a shopping center—it's a true urban neighborhood.
The planning and design concept for this renovation is to transform a single shopping center into a dynamic public space. By removing the roof that originally covered the entire project, JERDE naturally created an open-air public street commercial space. The design effectively organizes the commercial flow, successfully extending the renowned Third Street Promenade, enhancing the sense of a central gathering place in the surrounding urban area. The renovation incorporates commonly seen volumes, materials, and landscapes of the city, harmoniously blending with the natural setting of Santa Monica's west coast metropolis.
As the urbanization process accelerates in Beijing's Daxing District, industrial development is thriving, and the population of residents and workers is rapidly increasing. The existing Huoshen Temple Commercial Center can no longer meet the needs of the surrounding residents. JERDE, adhering to the "Placemaking" concept, has transformed the Huoshen Temple Commercial Center, focusing on daily high-frequency needs of the area. The new design prioritizes dining, leisure, entertainment, social activities, family, and parent-child activities, as well as retail sectors, addressing the evolving material and spiritual needs of consumers. The renovation aims at urban renewal, cultural shaping, and the revitalization of the downtown commercial area, creating a truly life-oriented and stylish lifestyle center.
The fire Temple on the original site of the project has been preserved as a national cultural relic building. Until now, the surrounding residents have maintained the tradition of praying regularly, which is the hope of people. JERDE combined this traditional culture with the abstract concept of "hope and light" and integrated it into the design scheme. "Lantern" is a symbol of light and hope in traditional culture. In order to follow this unique cultural element, JERDE's renovation design takes "lantern" as the theme. This design retains the "human touch" and "fireworks" in urban life, just like the fire temple brings people sustenance and hope.
